I hate it when I click a link and, without warning, a pdf file is opened. Can’t those great web designers think about usability for once. It slows down my browser, freezes it in thw worst case scenario and all I get after I waited for the thing to be downloaded is an address with an embedded logo.
Don’t do it and if you really can’t live without the realization of angering your potential customer, at least tell them it’s a .pdf file. It gives me the choice to ignore you.
